Hospitality Gestures Are the New Marketing
Hospitality gestures are the new marketing.
Limited Edition positioning set the stage for Parlay: the method of taking new leads from listing sites like Airbnb and Vrbo and transforming them into repeat and referral guests through hospitality gestures.
Listing sites have become so proficient at generating new inquiries for owners and managers. So we let them do that.
We then re-focus time, energy, and extra resources on the activities within our control: setting expectations, then meeting and exceeding those expectations in-stay.
The center of the Parlay universe is the actual home: this is our unique chance to interact with guests and build relationships (the social capital of Parlay).
Parlay breaks the guest journey down and addresses the most important inflection points for you to step in and deliver character, trust, and ultimately memories that last a lifetime.
Parlay is proactive and round -- as opposed to linear. By taking a look at the entire journey (as opposed to isolating it in parts) we see interrelationships and patterns and main drivers for change.
Note: Parlay even has its own artistic hand movement that you can't unsee.
Distribution
Utilize all the tools and resources online and off to stand out and generate new inquiries from guests and homeowners.
Conversion
How to build trust, convey expertise and convert your inquiries into actual guests who stay in your home.
The Home
Communication and hospitality gestures that take place from arrival to departure.
Fulfil & Wow
Setting, meeting, and exceeding expectations with delightful surprises and creative problem-solving.
Advocates
Regulation, environmental, and educational engagement: advocating for what we love as a business play.
Technology
Automation and efficiency: the products, services, and tools that are taking today’s STR professionals to new heights.